O2
Oops
Truth: Where there’s free screen replacement, there’s calm.
Bringing ‘Oops’ to the high street with a retail campaign to catch eyes and bring people in store.
(Or as I like to call it, ‘The project we finally sold in a lenticular’.)
Case study
Although an idea born in retail, our lenticulars found their way into the wider ATL campaign, popping up in train, tube and Metro stations across the UK. Cracking.