Virgin Media
Now that’s Christmas-ing
Truth: Virgin Media give their customers more than any other network.
Christmas 2019. And Virgin Media were feeling generous. Really generous. Giving their customers the chance to win an epic Virgin prize each day, all the way up to Christmas Day. Our job? Create an integrated digital campaign to encourage them to enter.
Case study
Launch film
25 days of comms
Bringing the sass to our daily prize drops with content across social and CRM.
As well as bagging a couple of awards, the campaign was so popular, Virgin Media decided to run it again in 2020, 2021 and 2022. Now that’s Christmas-ing.
Marketing Week Masters 2020 Winner: Media & Telecoms (Gold)
DMA Awards 2020: Best Integrated Campaign (Shortlisted)
DMA Awards 2020: Best Customer Retention (Silver)
DMA Awards 2020: Utilities & Telecommunications (Shortlisted)